With a career spanning over 15 years, I have honed my expertise in graphics, multimedia, and web development across various sectors, including advertising agencies, entertainment production houses, and the financial services industry.

As a Senior UX/UI Designer at HK01, a prominent media company in Hong Kong, I dedicated nearly five years to creating O2O eCommerce and business solutions with In-APP campaigns, mini-sites, Merchant CMS platform design etc.

Since December 2021, I have been working as a Senior UX/UI Designer at Eats365, where I have been responsible for maintaining all product designs and user flows, ensuring they align with the company’s business model. I have strategically reorganized the company’s product portfolio by creating high-quality design systems and restructuring design materials to conform to established branding guidelines while enhancing the user experience for all products.

In August 2023, I was promoted to the position of UX/UI & Multimedia Lead at Eats365. In this role, I have initiated research using Artificial Intelligence to explore ways to enhance the user experience. Additionally, I oversee a multimedia team dedicated to creating high-quality video and image content, upholding the company’s standard for excellence in visual media production.

I am particularly proud of my achievements, which include:

• Leading a team of 3 UX/UI teammates for Product Design & Multimedia Production at Eats365, as a Product Owner for maintaining all designs & layouts of Merchant Portal, Developer Portal etc.; And guiding a UX Shenzhen UX team in developing an e-Commerce system (O2O Platform) and online store (EC Platform) in HK01;
  
  
• Receiving the WAN IFRA – Best Lifestyle, Sports or Entertainment Mobile Services award for the project “01齊跑@渣馬2017” at HK01, which provided a Campaign Site for all runners to find their personal photos from the event;
  
  
• Being part of the team that revamped the HKCEC website (www.hkcec.com), which was awarded the Silver Award in the INOVA Awards 2015 (Redesign/Relaunch – Convention and Exhibition Facility) while working at Vico System Ltd.